A Weaver Services and Design Resource Center will be set up in Kullu to encourage attractive handicraft products of Himachal Pradesh besides providing a better platform for export of these products in the international market.
Union Minister of Commerce and Industry and Textiles Piyush Goyal made this announcement during an interaction programme with handicraft and handloom artisans under Seva and Samarpan campaign on the occasion of golden jubilee of the statehood of Himachal Pradesh in Kullu district on Sunday.
The Union minister said, Himachal Pradesh has immense potential for handicrafts and skill up-gradation of artisans, modern equipments and training would be imparted to prepare qualitative new designs in the Weavers Service Center. He said more attention was needed to modernize the design, quality, packaging and marketing so that the weavers get better price for their products in the international market.
Mr Goyal suggested to organize district-wise exhibitions of these products in big cities, people associated with the textile industry and five star hotels so that their branding could be done at national and international level. He asked the weavers to get their trademark for which the central government had reduced the registration fee by 80 percent.
On this occasion, Union Minister interacted with the entrepreneurs of the district and distributed woodcraft, handloom, embroidery machines and certificates to the local handicraft and handloom artisans.
It may be recalled that at present, there are 13572 registered weavers in the state whose livelihood was related to the skill of weaving and embroidery. The handkerchief of Chamba along-with Kullu shawl and cap and the shawl of Kinnaur had been given G.I. Tags. In order to facilitate online sales platform for weavers, recently, MoU had been signed with Flipkart and department was also doing online sale of products.
Chief Minister Jairam Thakur thanked the Union Minister for fulfilling the demand of the state of Weaver Service and Design Resource Center.
The Union Minister and the Chief Minister visited the exhibition put up by the weavers. A small documentary on handloom and handicrafts was also shown on this occasion
Earlier, the Union Minister along-with the Chief Minister visited the Atal Tunnel, Rohtang.