~ Copter7 launches their #GoOneMoreRound campaign with its brand ambassador M.S Dhoni, real changemakers and influencers ~
Mumbai,August,2021: The essence of every inspirational story is all about braving the odds and making things happen no matter the obstacles. Making that very belief, their ethos is none other than Copter7 with their brand-new campaign – #GoOneMoreRound
#GoOneMoreRound, an OOH and digital campaign by the recently launched alcobev startup 7InkBrews which launched Copter7 commercial beers and artisanal chocolates, salutes the never-say-die spirit and the incredible journey shared by some amazing changemakers, influencers and the Copter7 brand ambassador M.S. Dhoni.
With inspiration and celebration at its core, the Copter7 #GoOneMoreRound campaign is all set to introduce the campaign champions who have taken over the world – both online and outdoor! The faces of #GoOneMoreRound are:
Founder and Creative Director of MissMalini – Malini Agarwal
Stand-Up Comedy veteran – Atul Khatri
On air radio jockey and host – RJ Glenn Saldanha
Acclaimed actor – Amey Wagh
Stunt Rider and cross-country rally racer – Anam Hashim
Fashion Entrepreneur – Fatima K Punjaabi
Versatile television and film actor – Kashmira Irani
Rapper and Musician Tienas
Television’s Creative Director and Producer – Nishchay Gogia
Malini Agarwal, who revolutionized the blogging space in India with her blog MissMalini is a brand to reckon with today. Malini started her career as a backup dancer before she moved to Mumbai and made her presence felt on both radio and television. However, her innate desire to excel like bloggers Perez Hilton and many more resulted in the “MissMalini” dream which started off as a big passion project to becoming one of the most sought-after brands in the world of lifestyle and entertainment.
Atul Khatri’s journey is one of a kind! Atul gave up his career as a successful CEO at the age of 48 to venture into an alternative career
– stand-up comedy. Today, he is one of the most renowned stand-up comedians for his tongue in cheek humor style. In millennial terms, he’s the OG in the world of stand-up.
Glenn Saldanha, today is a successful radio jockey, on-air host, dancer – truly a man of many talents. His journey to success needed him to go through 31 rejected demos until finally his grit and talent got him his own live show on air!
Actor Amey Wagh, one of Marathi and Hindi cinema’s most loved names, had to endure and submit to 42 auditions before he could get that one breakout role.
Anam Hashim, one of India’s few female pro-athletes in freestyle street biking and a cross-country rally racer, also saw a “life-sprint” like no other. Despite the hurdles she faces, Anam has the unparalleled distinction of being the only Indian stunt athlete to win an international stunt competition in 2017 and her time has just begun!
Talking about the campaign and partnering with these real-life changemakers, Jhanvi Mewar, VP Marketing- 7InkBrews, says, “After more than 730+ hours of meticulous planning, brainstorming, endless meetings, rejecting and reworking ideas, cold dinners, we are proud to have partnered with some deserving heroes whose stories are not just relatable but also aspirational. Copter7’s #GoOneMoreRound is an ode to these unparalleled life champions, their belief, their journey and each of their unmatched determination to make their dreams come true. Through this campaign, our objective is to invigorate people to seize the world and the opportunities it offers with vigor and enthusiasm. It’s time to remake your story and #GoOneMoreRound.”
About the Brand:Driven by grit, belief and commitment towards providing sustained quality products and value to their stakeholders, the dynamic start-up 7Ink Brews founded by Mr. Mohit Bhagchandani and co-founded by Mr. Kunal Patel and Mr. Adil Mistry has been built around the attributes of the champion cricketer, Mahendra Singh Dhoni, who also happens to be the brand ambassador and shareholder of 7ink Brews. The brand has a range of premium commercial beers and artisanal chocolates available in the market under the brand name Copter7 – – inspired by the iconic Dhoni helicopter shot and his jersey number. The Premium category was launched in April, 2021 under the brand names Premium Smooth Lager and Premium Strong. The Copter7 Premium Strong brand is a malty amber lager with a toasty aroma, which makes it ideal for easy drinking, while staying true to signature strong style while the Premium Smooth Lager is low on bitterness and has a fruity and refreshing flavour making it suitable as an everyday beer.
The premium artisanal chocolates are manufactured using sustainably grown cacao sourced from the southern states of India. Well-known for their high-quality cacao beans, these artisanal chocolates provide an unparalleled experience and true flavour of home-grown chocolates. These bean-to-bar chocolates are organic, vegetarian and GMO-free with refreshing flavours like Mosambi Zest, Strawberry and Coffee, (a dark chocolate variant), mint, as well as mulberry.