• October 25, 2021

Tata Starbucks strengthens its digital presence via a new partnership with Tata CLiQ Luxury for its signature merchandise

National, June 2021: Tata Starbucks Private Limited announced a partnership with Tata CLiQ Luxury, for its signature Starbucks Essentials and coffee brewing equipment. Customers can now order the signature Starbucks range of merchandise such as mugs, tumblers, sippers, from the comfort of their home on Tata CLiQ Luxury.

Underscoring its long-term commitment to the country and supporting its vision of offering more ways for customers to engage with the brand across digital channels, this association will further strengthen Tata Starbucks’ e-commerce presence across India. The company aims at tapping into the e-commerce portal’s customer base.
“Tata Starbucks is delighted to partner with Tata CLiQ Luxury, offering their audience the option to purchase our curated range of signature merchandise and coffee brewing equipment from the comfort of their homes. Building on our existing digital-first features, we look forward to delivering an authentic Starbucks Experience at our customer’s home, enabling us to remain a part of their lives in meaningful ways even beyond the current cities we are present in” said Deepa Krishnan, Director – Marketing, Category, Loyalty, Digital, Tata Starbucks Private Limited.
Vikas Purohit, CEO, Tata CLiQ Luxury, added, “We are delighted to announce the launch of Tata Starbucks on our platform. With this partnership we are able to offer the Starbucks Experience to our customers in the comfort of their homes. We are certain this partnership will add value to our portfolio and strengthen our vision of bringing well-made luxuries to the discerning consumer.”
Customers can now find official Starbucks Essentials on the Tata CLiQ Luxury’s application and website, with pricing consistent across in-store and ranging between INR 450 to INR 2,200*. To order online, log on tohttps://luxury.tatacliq.com/starbucks.
Our stores across the country have re-opened for dine-in and takeaways in line with the guidelines issued for the respective cities. With partner (employee) and customer safety as a top priority, Tata Starbucks continues to observe elevated cleaning and sanitizing protocols and take precautions, including floor markers to encourage social distancing in waiting areas, temperature checks for all partners, customers and delivery executives; partners are required to wear facial coverings and gloves during their shifts. Tata Starbucks also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience.

*Delivery charges and availability of some items may vary upon location.

About Tata Starbucks Private Limited;Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd and currently operates 222 stores in India across 18 cities, Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara, Lucknow, Amritsar, Kochi, Ludhiana, Bhopal, Indore and Kanpur through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.

About Tata CLiQ Luxury :Pioneering and changing the definition of luxury in India – one that reflects the values of thoughtfulness, authenticity, timeliness, and quality – Tata CLiQ Luxury is focused on enhancing its luxury experience by embracing the principles of Slow Commerce. Attention shifts to the finer details – to craftsmanship and heritage and the tranquility and value of an experience, where browsing is a delight, and quality is nurtured. As India’s premier luxury lifestyle platform, we offer a superlative experience through a careful curation of brands, mindfully developed brand stores, luxury delivery and unboxing experiences designed to bring luxury shopping to the customer’s doorstep, and personalized privilege programmes, managed by attentive relationship managers. Tata CLiQ Luxury offers premium & luxury brands across a range of categories, including Accessories, Beauty & Fragrances, Fashion, Handbags, Home, Sneakers & Footwear, Stationery and Watches and Gourmet Foods.

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