• October 18, 2021

SKAGEN LAUNCHES PRO-PLANET AAREN NATURALS COLLECTION

Watches Featuring Leather Alternatives Made With 

Mulberry Bark, Cork And More

INDIA, 28 April 2021: Skagen is proud to announce its latest collection of environmentally sustainable watches — Aaren Naturals. Inspired by Denmark, a country that has pioneered earth-friendly processes, the accessories brand is excited to release this pro-planet collection celebrating Earth Month. Adding on to Skagen’s bestselling Aaren watch platform, each timepiece’s case, and strap feature pro-planet materials, including stainless steel with recycled content and leather alternatives made with mulberry bark, cork and apple*.

Johnson Verghese, Managing Director, Fossil India said, ‘’Sustainability in business has always been an industry need, one that is gaining significance now more than ever. We are delighted to introduce the very essence of Denmark through the Aaren Naturals collection, for Indian consumers. The eco-friendly measures we are adopting will ensure we make environmentally responsible strides in fashion. Our aim is to create a lasting impact with our materials and processes through pro-planet change in order to build a cleaner future.”

Priced at INR 9,495, these watches are available in both 36 mm as well as 40 mm case sizes at the Skagen store, Skagen kiosks and other online and offline partners.

Skagen is on a journey to become more environmentally sustainable. Every component of a watch or piece of jewelry will be considered, as the brand explores ways to minimize our footprint. Using environmentally-aware materials helps revitalize our natural world, and Skagen will be offering an increased number of styles using more sustainable materials — including Aaren Naturals — and taking action to combat climate change through water and waste reductions.

Since last year, Skagen has:

  • Reduced the use of virgin plastics across our supply chain,
  • Sourced more than 90% of our leathers from Leather Working Group certified tanneries,
  • Implemented new paper on our core packaging that is FSC certified with 100% recycled content.

In addition to Skagen’s current pro-planet practices, the brand is dedicated to meeting long-term sustainability commitments, including:

  • Design and produce styles that 100% meet our pro-planet criteria by 2025.
  • Reduce water consumption for leather tanning by 45% by 2025.
  • Design all in-store promotional materials to be recyclable by 2025.

For more information on Skagen’s pro-planet commitments, please visithttp://skagen.comand follow @skagendenmark.

About Skagen: Since 1989, we’ve been inspired by Skagen City and the Danish coastline. We embraced Danish minimalism, creating slim styles and color combinations that reflect a quiet, coastal living. It’s a style that’s still authentic to us today. Denmark has much to celebrate. As we honor our heritage, we’re expanding our range of influence to include areas of relevance that are of the moment.

*Leather alternative made with cork and apple is a bio-based material also partially made of PU.

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