Mumbai, Maharashtra, India: The right jewellery both completes an outfit and fully transforms an actress into her on-screen character. Platinum Guild International, the marketing association for platinum jewellery, highlights notable jewellery styles & showcases similar designs set in platinum from the most popular television shows from the past year including Emily In Paris, Bridgerton & The Crown, that have now been recently nominated for the 73rd Annual Emmy Awards 2021.
Emily Cooper from ‘Emily in Paris’ wearing large hoop earrings while walking the streets of Paris
Below are a few platinum jewellery pieces similar to the designs worn by the leading actresses in these popular TV shows.
Daphne Bridgerton from ’Bridgerton’ wearing a collar necklace while hosing the ball with her husband Simon
Why platinum? Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Naturally white, it is also one of the densest metals in jewellery & hence long-lasting.
Lady Diana Spencer from “The Crown” wearing drop earrings on her wedding day
About Platinum Jewelry: Platinum is the ideal choice for red carpet jewelry because it holds diamonds and precious gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and enduring precious metals. Platinum is also naturally white, unlike white gold, which means it will not cast any tint onto a diamond or gemstone, allowing the stone’s genuine color to sparkle brightly.
For more information, please visit Platinum Guild International India’s sites: @Trueplatinum950.
About Platinum Guild International (PGI): Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results.
Through various programmes, both direct-to-consumer and in collaboration with jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery.
PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.
In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development.
Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through Co-funded programmes with the jewellery industry.
Purity Assurance Program
PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India.
Under Platinum Guild India’s quality assurance programme, each individual piece of jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery.
A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.