Myprotein firmly believes that good health is the core of our lives and the key to current and future prosperity. This May, with a view to inculcate this belief amongst the youngsters of the nation, Myprotein has conceptualised a very unique Impact Health Week campaign targetting Gen Z (ages 18-24). Running between May 21st-31st, the #ImpactWeek campaign will focus on how this age is the right time to start maintaining a healthy life, how adequate protein intake is essential to our health though we often fall short in consuming enough in our diets, and hence the need for supplements to replenish this deficiency.
Myprotein’s website already has a wide portfolio of health products, and Impact Week will see the launch of four amazing new products:
Myprotein will be hosting a special Mega Sale on May 28th on their website, featuring exclusive offers, limited edition gifts and incredible discounts of 32%!
Renuka Dogra, Brand Lead, Myprotein India, talks about the dynamic new campaign, “At Myprotein, we understand that Gen Z is the future of India, and we need to meaningfully interact with them now to get them to focus on health and fitness at an early age. We want to help them tap their own potential and to achieve this, we are exploring newer formats and innovative approaches. This is the main aim behind our Impact Week. Moreover, with the country battling the ongoing pandemic, Myprotein will donate 12% of sales generated during Impact Week to charitable trusts to support India’s fight against coronavirus”