• October 26, 2021

Myprotein Engages Gen Z with Impact Week

Topping the charts in India and worldwide, Myprotein is the leading source of high-quality nutrition supplements, health products and fitness accessories. Myprotein’s cutting-edge innovation has catapulted them to their position as a market leader among fitness buffs across the globe.

Myprotein firmly believes that good health is the core of our lives and the key to current and future prosperity. This May, with a view to inculcate this belief amongst the youngsters of the nation, Myprotein has conceptualised a very unique Impact Health Week campaign targetting Gen Z (ages 18-24). Running between May 21st-31st, the #ImpactWeek campaign will focus on how this age is the right time to start maintaining a healthy life, how adequate protein intake is essential to our health though we often fall short in consuming enough in our diets, and hence the need for supplements to replenish this deficiency.

Myprotein’s website already has a wide portfolio of health products, and Impact Week will see the launch of four amazing new products:

• Vegan Carb Crusher: An indulgent three-tiered peanut flavour protein bar and a low sugar snack. Each bar is enrobed in a rich dark chocolate coating and layered with toasted soya spread. Every serving has at least 15g plant-based protein and less than 2g sugar.
• Turmeric and BioPerine Capsules: Each vegan-friendly capsule contains 1000mg of turmeric and 10mg of BioPerine (black pepper extract), both spices with innumerable health benefits.
• Impact Whey Isolate (Salted Caramel & Coffee Caramel flavours): Each serving contains up to 23g of high-quality protein.
• Impact Whey Protein (Coffee Caramel flavour): Each serving contains 21g of high-quality protein.

The #ImpactWeek campaign will see Myprotein’s brand ambassadors actively using their social media platforms to connect with their Gen Z followers and inspire their audiences to lead active lifestyles, supported by balanced nutrition, for overall prosperity.

Myprotein will be hosting a special Mega Sale on May 28th on their website, featuring exclusive offers, limited edition gifts and incredible discounts of 32%!

Renuka Dogra, Brand Lead, Myprotein India, talks about the dynamic new campaign, “At Myprotein, we understand that Gen Z is the future of India, and we need to meaningfully interact with them now to get them to focus on health and fitness at an early age. We want to help them tap their own potential and to achieve this, we are exploring newer formats and innovative approaches. This is the main aim behind our Impact Week. Moreover, with the country battling the ongoing pandemic, Myprotein will donate 12% of sales generated during Impact Week to charitable trusts to support India’s fight against coronavirus”

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