Myprotein firmly believes that good health is the core of our lives and the key to current and future prosperity. This May, with a view to inculcate this belief amongst the youngsters of the nation, Myprotein has conceptualised a very unique Impact Health Week campaign targetting Gen Z (ages 18-24). Running between May 21st-31st, the #ImpactWeek campaign will focus on how this age is the right time to start maintaining a healthy life, how adequate protein intake is essential to our health though we often fall short in consuming enough in our diets, and hence the need for supplements to replenish this deficiency.
Myprotein’s website already has a wide portfolio of health products, and Impact Week will see the launch of four amazing new products:
The #ImpactWeek campaign will see Myprotein’s brand ambassadors actively using their social media platforms to connect with their Gen Z followers and inspire their audiences to lead active lifestyles, supported by balanced nutrition, for overall prosperity.