• October 23, 2021

Google Maps witnesses a surge of 125 times, phone usage by 75 times during Facebook & subsidiaries outage according to Intelligence Report by Bobble AI 

Bobble AI data report shows Indians prefered to get out of home, connect with friends & family through traditional phone calls and SMS relax listening to radio during Facebook, WhatsApp & Instagram outage

New Delhi, October, 2021: While millions of people around the world went into panic when they were unable to access Facebook and its owned applications such as WhatsApp, Instagram and Messenger on 4th October, Indians chose to go back to the traditional ways of communication to connect their family and friends by going out to meet them in person or connecting them through phone calls & SMS.

An interesting report released by Bobble AI, an AI powered consumer tech start-up that empowers billions of everyday conversations of over 50 Million smartphone users indicates that Indian Netizens decided to step out of their homes/offices as the usage of Google Maps went up by a whopping 125 times. Interestingly, phone dialers saw a higher usage than ever, it went up by 75 times as people resorted to traditional and more personal means of communication. Surprisingly, the blackout also reminded netizens to pay their due bills/invoices as the traffic on GPay went up by 200 times.

According to the report, when WhatsApp, Instagram, Facebook and its Messenger were unavailable to roughly 3.5 billion users in the world for six hours which expectedly moved traffic to other social media applications and websites like Signal and Twitter that saw a surge in users by 140 times and 7 times respectively reminding us of the times when WhatsApp had changed its privacy policy resulting into millions of Signal downloads. Finally, those Signal downloads were put to some use. Another shift was noticed on video streaming platforms such as YouTube and Jio Play where traffic went up by 30 times and 20 times respectively.

It was more relaxing for others who used the time saved from chatting and went for tunes and beats. The Bobble AI report further shows that there was a spike in FM radio usage by 20 times and other music apps usage went up by 700 times. How could gaming be left behind? The top gainers in the gaming category were Battle Royal Games (70 times), Temple Run (40 times) and Parking Jam 3D (15 times).

Tabrez Alam, Chief Data and Strategy Officer, Bobble AI comments, “The global outage of Facebook and its subsidiary applications last week revealed insights on new Communication  pattern & shift in internet usage behaviour that was adopted by Indians as analysed by our AI powered consumer data platform built on first party datasets. There is an increasing dependency on first party data in the industry. We must harness this pool of data in the cookie-less future in the most compliant and secure way to create innovative business solutions to drive analytics, personalization, targeting, predictive audience segmentation and the customer experience.”

About Bobble AI : India head quartered, Bobble AI is an Artificial Intelligence (AI) powered innovation start-up that empowers billions of everyday conversations of 50 Million users from India and around the world via its highly  expressive and personalized content including stickers, GIFs, and emojis, AI-based contextual recommendations, speech-to-text technology and the diverse portfolio of keyboard applications.

Bobble’s Indic Keyboard is regarded as the highest-rated, most engaging, and retaining keyboard in the world, surpassing Google’s Gboard and Microsoft’s Swiftkey. The company has created the powerful Mint Keyboard which is the default keyboard of Xiaomi phones. The platform’s data intelligence vertical is GDPR compliant, anonymised, and aggregated insights with no compromise on user’s privacy.

Website link- https://www.bobble.ai/

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