The trade and promotion arm of Yas Island targets key source markets including UK, Russia, GCC, China and India
Mumbai,May 2021: Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has enrolled more than 7,000 travel agents into its distinguished ‘Yas Expert’ programme – a destination training and certification program for travel professionals and agents. Among the 7,000 enrolled, more than 5,000 travel agents have already received certification and been recognised as a Yas Expert, joining an elite team of specialists with enhanced knowledge of the destination and all it has to offer.
Throughout the pandemic period, Experience Hub has been virtually engaging with travel trade in key source markets including UK, Russia, China, India and GCC, and training them online to assure continuous product knowledge in preparation for gradual market re-openings.
In the GCC, which has seen more than 500 agents enrolled, Yas Expert works with entities such as Seera, Jumbo Travels, Fursan Travel and many more to create Yas Island Brand Ambassadors, a network of people who are able to drive visitation to the island globally.
Commenting on the programme, Liam Findlay, General Manager, Experience Hub said: “Experience Hub continues to show its commitment to global partners by refining and enhancing its valuable trade programmes such as Yas Expert. Our top priority through the travel slowdown has been to support our industry and evaluate how we can improve our offering ready for the travel rebound. We look forward to helping more agents globally to become Yas Experts and showcase a destination like nowhere else”.
Launched in September 2019, the Yas Expert programme includes modules on Yas Island Abu Dhabi’s award-winning attractions, leisure experiences, on-Island stays and itinerary planning.
About Experience Hub and Yas Island: Experience Hub (http://www.experiencehub.com) is the one-stop destination partner and promotional arm of one of the world’s fastest growing leisure and entertainment destinations: Yas Island in Abu Dhabi. Through its network of local, regional and international offices, the company works with travel partners to design holiday packages that provide the best entertainment value for travellers to the UAE. Based in Abu Dhabi, Experience Hub brings together expert travel and tourism professionals to manage its wide reaching trade network. The company currently operates offices serving the GCC, India, China, Europe and the CIS markets.
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi – just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With eight hotels, including W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena – all of which are complemented by a range of visitor services that connect all attractions to one another.