CaratLane ropes in Nickelodeon’s Dora to promote kids’ jewellery range
Mumbai: Celebrating the legacy of Nickelodeon’s character Dora the Explorer, omnichannel jeweller and Tanishq partnership brand CaratLane has introduced a vibrant collection, ‘CaratLane x Dora the Explorer’, in association with Viacom18 consumer products. This exclusive collection consists of 10 beautifully crafted designs such as pendants, necklaces, bracelets for kids.
With Raksha Bandhan around the corner, the launch of this fine jewellery is an attempt to bring young fans one step closer to their favourite Nickelodeon character, said the brand in a statement. “While ensuring the designs are safe and secure for kids with no sharp edges, the jewellery comes with a special protective coating,” it added.
“CaratLane is the ultimate destination for kids’ jewellery. Now, with another feather in our cap that’s ‘Dora the Explorer’, it’s going to be amazing,” said CaratLane, SVP – merchandise, Aakrosh Sharma. “We know there are a lot of fans out there who love this character and they will be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14-karat gold. They are super kid-friendly and made with care keeping in mind ‘all-day comfort’.”
“At Viacom18, we believe in working towards creating a relationship with our consumers across multiple touch-points even beyond the screen,” said Viacom 18, head – network sales, Mahesh Shetty. “With a strong affinity among kids, Nickelodeon’s Dora the Explorer has grown to become one of the most iconic characters and therefore our efforts lie in ensuring that our products give our young viewers an opportunity to personally engage with the character. Kids adore Dora the Explorer and this new line stylised and endearing jewellery collection in collaboration with CaratLane is a step further to ensure that they enjoy and interact with their favourite character and make it a part of their daily lives.”
The collection is now available on CaratLane app, website, and offline stores across the country.